The rise of AI-generated content has changed digital authenticity, making it harder and harder to tell the difference between real and fake media. Cases like the “Balenciaga Pope” and fake Pentagon explosions have brought this trend to light and shown how bad things can get when AI-generated images are mistaken for real ones. Deepfakes surged […]
Social network X (formerly Twitter) has introduced a new feature in its AI assistant Grok – an image generator called Aurora. For e-commerce business owners, this represents another opportunity to automate and streamline visual content creation.
Recent advances in AI language models like ChatGPT, Bard and Claude have made it remarkably challenging to distinguish machine-written content from human work. This is particularly significant in e-commerce, where AI now routinely generates everything from product descriptions to customer service responses. While these tools can produce remarkably fluent text, careful analysis reveals subtle patterns […]
Artificial intelligence is increasingly influencing how we shop and sell. Its integration into the purchasing process brings a range of innovations that are transforming traditional approaches into more efficient, faster, and personalised experiences. This is evidenced by Perplexity – an AI-powered search engine expected to revolutionise shopping with its latest feature. With new functions that […]
Immersive shopping is a retail strategy that blends digital innovation with the engaging, tactile aspects of traditional retail. It combines the digital and physical worlds to create memorable and captivating experiences through the use of cutting-edge technologies like virtual reality (VR), augmented reality (AR), and live shopping.
Google’s Project Zero and DeepMind teams have developed a new cybersecurity AI tool called Big Sleep. In a groundbreaking achievement, the tool has identified a previously unknown security vulnerability in SQLite, a widely-used open-source database engine.
Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]
New tools on YouTube are revolutionising content protection. The platform’s defences against deepfakes are intensifying as YouTube introduces innovative features to safeguard creators and brands. These new tools on YouTube will alert users to AI-generated content that attempts to piggyback on their original creations. This development opens up fresh opportunities for brand protection and content […]
A study by Zendesk shows that the customer experience is about to change in a big way. Executives think that customer experience will be completely changed by automation and AI in the next three years. In fact, 80% of them think that standard CX will no longer exist.
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