Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]
New tools on YouTube are revolutionising content protection. The platform’s defences against deepfakes are intensifying as YouTube introduces innovative features to safeguard creators and brands. These new tools on YouTube will alert users to AI-generated content that attempts to piggyback on their original creations. This development opens up fresh opportunities for brand protection and content […]
A study by Zendesk shows that the customer experience is about to change in a big way. Executives think that customer experience will be completely changed by automation and AI in the next three years. In fact, 80% of them think that standard CX will no longer exist.
There has been a big change in the influencer marketing scene within the last few years, as AI virtual influencers rise to prominence. Brands are witnessing this rapid ascent and wondering whether they should collaborate with these digital entities or remain with more conventional human influencers. As the popularity of AI virtual influencers continues to […]
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