Big data is now crucial for companies seeking an edge. It’s also vital for brands and stores. This massive chunk of information comes from various sources. These include research, online transactions, and social media. Big data can take different forms. It might be structured, semi-structured, or unstructured. It’s known for its 3 Vs: high velocity, […]
The widespread reliance on last-click attribution models is proving increasingly inadequate, particularly when targeting younger, tech-savvy generations. Recent findings from Snapchat underscore the urgent need for a paradigm shift in measurement methodologies. The traditional last-click approach often paints an incomplete picture, misrepresenting the true effectiveness of complex, multi-channel marketing strategies. As consumer journeys become more […]
At the recent Google I/O conference, the company unveiled new updates. One of the most important new features is the introduction of AI Overviews, which provide concise answers to complex questions. Unfortunately, it’s only available to Google users in the US for now.
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