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The most visible change is the new interface with a sidebar that significantly simplifies working with data. It streamlines filtering and data breakdowns by content type, region, video length, publication date, or revenue sources. There’s also the option to display multiple metrics at once for better comparison.
This panel will be accessible from any analytics page, which will significantly speed up data navigation.
Saved Reports and More Efficient Planning
One of the most practical new features is the ability to save your report configurations – including selected filters and metrics. If you regularly monitor, for example, the performance of product videos in the first 24 hours or their impact on individual markets, you can save these settings and reuse them.
New predefined views like First 24 Hours, Audience Retention, or Demographic Groups simplify content performance monitoring without the need to manually configure each data segment.
How the New YouTube Analytics Can Help E-shops and Marketing Teams
- Playlist and content type comparison: You can test whether short unboxings or detailed reviews work better and optimise your video plan accordingly.
- Regional analysis: If you sell in multiple markets, new filters will show you where videos have the greatest reach and how engagement differs between countries.
- Revenue overview: Revenue sources (e.g., ads vs. YouTube Shopping) can be analysed separately and more precisely.
The update is being rolled out gradually, so if you don’t see it yet, it will be available in the coming weeks. However, you can already start thinking about which metrics and views you use most frequently and how the new interface can simplify your work.
Try to Think About How to Best Utilize This New Feature
- Which metrics do you regularly monitor? For example, conversions, views, or average watch time?
- Which filters do you use most frequently? Video type, region, publication date?
- What overviews do you want to have at hand? These could be templates for monthly comparisons, Shorts performance tracking, or for example, an overview of videos in the first 24 hours after publication.
Thinking through these basic points will help you get the maximum out of the new analytics right from the start without having to start from scratch every time you open YouTube Studio.
