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Let’s Start With Passwords
Passwords have been the gatekeepers of online shopping since the beginning. We all know the drill: create a password, remember it (or not), reset it, and hope it’s secure enough. But here’s the reality:
- Most people reuse passwords across sites
- Passwords are easy targets for hackers and phishing scams
- Customers get frustrated when they forget them, which can mean lost sales for you
So, What’s a Passkey?
Imagine logging in with just your fingerprint or a quick face scan – no password to remember, nothing to type. That’s the magic of passkeys.
A passkey is a new, super-secure way to sign in. Instead of relying on something you know (like a password), it uses something you have (your phone or computer) and often something you are (like your fingerprint or face).
How it works
When a shopper signs up, their device creates a unique digital key pair. One part stays on your server, but the secret part never leaves their device. To log in, they just unlock their phone or computer – easy!
Why Should Ecommerce Stores Care?
1. It’s Way More Secure
- Passkeys can’t be phished. Even if a hacker tricks someone with a fake site, there’s no password to steal.
- If your server is ever breached, the passkey is useless to hackers without the customer’s device.
2. It’s Effortless for Shoppers
- No more “Forgot your password?” loops. Shoppers log in with a tap or a glance.
- Less friction means fewer abandoned carts and happier customers.
3. It Cuts Down on Support Headaches
- Password reset requests are a major pain for support teams. Passkeys eliminate most of them.
- Customers get back to shopping faster, and your team can focus on bigger issues.
4. It’s Already Here
- Big names like PayPal, Amazon, and eBay are rolling out passkeys.
- Apple, Google, and Microsoft have built passkey support into their devices.
Passkey vs Password: Quick Comparison
| Passwords | Passkeys | |
|---|---|---|
| Secure? | Prone to hacks & phishing | Resistant to both |
| Easy? | Easy to forget | Easy to use |
| Support? | Many reset requests | Few reset requests |
| Future-proof? | On the way out | Quickly gaining ground |
Are Passkeys Perfect?
No system is 100% perfect, but passkeys are a giant leap forward. They’re based on strong encryption, and since the secret part never leaves the shopper’s device, there’s almost nothing for hackers to steal.
Will Passwords Disappear Overnight?
Probably not. Some customers will stick with what they know, at least for now. But as more people get used to unlocking their phones with a face or finger, passkeys will become the new normal.
What’s the Takeaway for Your Store?
- Security: Passkeys protect your customers and your reputation.
- Experience: Shoppers breeze through checkout, boosting your conversion rates.
- Trust: Adopting new security tech shows customers you care about their safety.
