What are Omnichannel Marketing Trends in 2025?

The Rise of Omnichannel Marketing

• 42% of media professionals consider CTV and omnichannel formats the top priority for 2025
• Combining CTV with mobile advertising increases unprompted brand awareness by 67%
• Omnichannel unifies touchpoints into seamless customer journeys across platforms

Omnichannel vs Multichannel: Key Differences

Omnichannel delivers:

• Unified customer journey across all touchpoints
• Consistent communication regardless of channel
• Personalised messages based on unified data
• Efficient use of advertising budget

While multichannel shows strong results:

• Campaigns using multiple channels achieve 287% higher purchase rates compared to single-channel approaches
• But channels operate in silos
• Messages vary between channels
• Data remains isolated by channel

Recommendations for E-commerce Success

1. Create unified messaging strategy across all platforms
2. Invest in content optimised for each channel while maintaining brand consistency
3. Use data for contextual personalisation
4. Track performance across touchpoints

In 2025, success requires moving beyond multichannel presence to create cohesive brand experiences that resonate across all customer interactions.

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