UK E-commerce Market Racing to 12.6% Growth by 2025

Digital Growth: UK’s 36% Online Sales Surge

Online sales in the UK increased by 36% in 2022, the largest annual growth since 2007. A population of 67.7 million, 71.8 million mobile phone connections, roughly 66 million internet users, and 57 million active social media users are some of the UK’s key digital statistics.

This digital maturity is reflected in the diverse range of products and services UK consumers purchase online.

• Fashion, electronics, toys, hobby & do-it-yourself, beauty, health & care, furniture, media, and food and drink are among the top e-commerce goods and services in the UK.
• Tesco.com and Sainsbury’s.co.uk are the next two biggest players in the UK e-commerce market, after Amazon.co.uk.
• Online shopping is driving consumer behavior because it offers the best prices and deals.
• Customers are increasingly turning to the internet to look for services related to fashion, consumer electronics, home and garden, health and beauty, and travel.
• Visa and MasterCard are widely accepted, and practically all UK-based online retailers take credit or debit cards.

Security and Regulations Shape UK’s Digital Commerce

Consumers in the UK, however, are growing more conscious of online identity theft and will typically only transact on secure websites. Smartphone purchases now account for well over two-thirds of all e-commerce sales, surpassing tablet purchases.

Intellectual property rights (IPRs) are well protected under the UK legal system, and enforcement procedures are on par with those in the US. Businesses must abide by the E-Commerce Regulations and other legal requirements that apply to online contracts.

Future Outlook: UK’s Path to Digital Retail Leadership