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Zara Leads Spanish Brands
Fashion giant Inditex confirms its dominant position, with its flagship Zara leading the rankings at $33.947 billion, representing an impressive 36% increase from the previous year.
Other group brands recorded even more substantial growth—Massimo Dutti (+50%), Pull&Bear (+45%), Bershka (+47%), and Stradivarius (+44%). Competitor Mango also improved by 26% to reach $1.835 billion.
Movistar and Banking Giants Complete Top Rankings
Movistar stands as the leading brand in telecommunications with a brand value of $12.619 billion, while BBVA leads the banking sector with a brand value of $11.350 billion, and Santander trails close behind with $9.203 billion.
Source: kantar.com
Retail and Tech: Mercadona’s Digital Push vs Limited Startup Presence
Mercadona stands as the only retail company on the list that sustains its value of $3.011 billion after a 33% increase and announced plans to spend €250 million from now until 2028 on its digital transformation.
The rankings show minimal presence of technology startups except for Glovo, which appears as the only new-generation firm at position 22 with a value of $587 million.
The discovery reveals Spain remains fundamentally reliant on established sectors, including fashion, alongside banking and energy.
Source: kantar.com
Global Perspective: Spain’s $115B Brand Value in World Rankings
Spain’s $115.589 billion brand value shows wide strength across the domestic market. France takes the top spot with a massive $398.845 billion in top brand value, followed by Germany with $377.390 billion and India with $345.780 billion.
Japan ($200.485 billion) and Canada ($183.842 billion) are well above Spain, but the latter holds stronger ground than several key markets, including Brazil ($72.520 billion), Mexico ($68.308 billion), and South Africa ($29.744 billion).
This positioning indicates that although Spanish fashion brands are well placed, there is much scope for growth to challenge the world’s leading brand powerhouses.
