2 min. reading

TikTok’s Fulfillment Operations Expand to Germany

TikTok's fulfillment operations have made another significant step in its European expansion plan to launch its fulfillment service in Germany. TikTok, which reached a global GMV (Gross Merchandise Value) of more than €30 billion last year, is already recruiting for its Munich office to set up its Fulfilled by TikTok (FBT) division.

This article was translated for you by artificial intelligence
TikTok’s Fulfillment Operations Expand to Germany
Source: Depositphotos

Global Success and European Entry

The expansion comes after TikTok Shop’s successful start three years ago in Asia and subsequent launches in the United Kingdom and United States.

Unfolding the current legal issues, the United States has become the biggest market for TikTok Shop.

The UK operation has seen impressive growth, having more than doubled its trading volume and attracting over 200,000 businesses to the platform.

TikTok Shop has leveraged this momentum to launch in Ireland and Spain by the end of 2024, making its debut on mainland Europe.

TikTok’s fulfillment operations: German Market Strategy

The launch of FBT in Germany is a key strategy to enhance TikTok’s logistics network in Europe. The service that provides storage, picking, packing, and shipping services for merchants was launched in the UK during summer 2023.

In the US market, TikTok has partnered with ShipBob to offer these fulfillment services. Analysts also expect significant participation by Zalando, Germany’s leading online fashion retailer, which has already proven itself on TikTok Shop UK.

TikTok included this partnership in a blog post, calling itself “the perfect partner for Zalando.”

Pan-European Expansion Plans

The company’s European plans go further than Germany, with new commerce-related jobs being advertised in Amsterdam, Paris, and Milan – cities in which TikTok Shop has not yet launched.

These recruitment efforts signal TikTok’s plans for a pan-European e-commerce network. German merchants can utilize FBT service to store inventory in local warehouses, streamlining logistics and reducing delivery times.

In this expansion, TikTok is continuing to prove that it has the intention to move from a social media platform to a significant actor in the European e-commerce market, following the integration of social commerce in other markets.

Share article
Similar articles
Google’s $75B AI Investment Plan for 2025
2 min. reading

Google’s $75B AI Investment Plan for 2025

In a statement from CEO Sundar Pichai on Alphabet’s Q4 2024 earnings release, the company said it intends to spend about $75 billion in capital expenditures in 2025. This is a significant increase from the $32.3 billion that was spent in 2023 and shows how the competition between tech giants to boost their AI capabilities […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Read article
Video on LinkedIn is Gaining More Prominence
3 min. reading

Video on LinkedIn is Gaining More Prominence

Video content captures attention—we see this across virtually all platforms. Reels dominate on Instagram, Facebook is full of videos, and even YouTube, which is built on videos, has its Shorts. And finally, we encounter them in e-commerce when presenting products. The business network LinkedIn reported that video viewership increased by 36% year-over-year and therefore decided […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Read article
Bridge Now

Latest news right NOW

10+ unread

10+