Temu Becomes Most Downloaded App in UK 2024

According to recent data from the Apple App Store, Temu App became the most downloaded iPhone app in the UK in 2024. British consumers' growing trust in the platform is evidenced by the direct-to-consumer marketplace's notable presence in the digital retail space.

This article was translated for you by artificial intelligence

Temu Becomes Most Downloaded App in UK 2024 — Source: Depositphotos

Temu’s success is not limited to the UK; it has achieved the top download ranking in 24 international markets. Major economies like the US, Germany, Spain, Ireland, Australia, South Korea, and Mexico are among them.

Additionally, the platform has ranked second in Japan and a number of European countries, including France and Italy. Temu’s impact on consumer savings has been significant since its April 2023 launch in the UK.

According to research from the Centre for Economics and Business Research (CEBR), using direct-from-factory platforms like Temu could potentially save British households £3,000 a year.

Source: apps.apple.com

In September 2022, the platform made its debut in the United States, and then it expanded to Europe.

Temu is currently present in over 80 markets across the globe. Its success is attributed to its creative supply chain model, which removes needless middlemen and allows customers to purchase at competitive prices.

What are Omnichannel Marketing Trends in 2025?

In 2025, online retailers face an unprecedented challenge: consumer attention is fragmented across countless applications, platforms and devices. Recent studies show a dramatic shift in consumer behavior—linear television viewership has dropped below 50% of total screen time.

Read article

yesterday

2 min. reading

Trump Threatens the EU With New Tariffs

According to Reuters, U.S. President Donald Trump described EU trade practices as “very, very bad” for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trump’s declaration at the White House that tariffs are “the only way” to achieve […]

Read article

Why Only 26% Rate Digital Experiences as Excellent and How to Improve

22. January 2025

3 min. reading

Why Only 26% Rate Digital Experiences as Excellent and How to Improve

Only 26% of customers rate digital experiences as excellent. What can be done? Last year saw a surge in news about unified data and generative AI, both having the potential to transform customer experience. Why does personalisation often fail? And what sets market leaders apart from other companies? The Adobe Digital Trends 2024 report focused […]

Read article