The annual study, which polled more than 13,000 teens in the U.S., shows that teen’s social media and video-watching habits are changing. TikTok is the most popular app for fun, but Instagram is still the most popular social network all around.
When it comes to watching videos, Netflix just barely beats YouTube as the daily favorite. The split of social media use shows that:
- Instagram is the most popular
- followed by TikTok (+5%)
- Snapchat (-3%) – has lost some ground in this most recent poll
There are also changes in what teens are interested in on other sites.
- Pinterest has gotten a lot of popularity (+6%)
- Facebook has made a small comeback (+2%)
- on the other hand, teens are using the app X, that used to be called Twitter less (-2%)
For strategic planning reasons, these insights mostly support the ways that we already target younger users. But more people are interested in Pinterest, and Facebook’s AI-powered ads are getting better, which could mean new ways to connect with younger people.
Even with these changes, Instagram and TikTok are still the most popular apps in this age group.