2 min. reading

Shein Secures UK Approval for London IPO

According to information reported by Businessoffashion.com, fashion giant Shein, known for its ultra-affordable clothing, has reached a significant milestone on its path to going public. The UK's Financial Conduct Authority (FCA) has given the green light for the planned initial public offering (IPO) in London. This news comes after the company confidentially filed the necessary documents with the British regulator last June. However, Shein's journey to the stock exchange will not be without challenges. The company, which sells dresses for $10 and jeans for $12 in more than 150 countries worldwide, faces several obstacles.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
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Shein Secures UK Approval for London IPO
Source: Depositphotos

The Singapore-headquartered company, which relocated from Nanjing in 2022, now faces the additional challenge of securing approval from Beijing’s financial watchdogs. Despite its corporate relocation, Shein remains entangled in China’s offshore listing regulatory framework because its vast manufacturing network operates primarily through Chinese contractors.

Transatlantic Economic Pressures

The company’s public market aspirations have encountered fresh obstacles from across the Atlantic. The recent implementation of substantial tariffs on Chinese imports to the United States and the impending cancellation of duty exemptions for small parcels have cast shadows over Shein’s financial outlook.

Come 2nd May, the termination of America’s “de minimis” provision—which currently allows tax-free entry for packages valued below $800—threatens to disrupt Shein’s cost structure in its most lucrative market.

Reevaluation

Financial analysts tracking the situation indicate that market conditions may force a significant downward revision of Shein’s expected valuation. Current projections suggest the company might enter public markets valued around $50 billion—approximately 25% less than the $66 billion figure established during its private fundraising round last year.

The ultimate market capitalisation figure will largely depend on how effectively the company navigates changing import regulations in the United States. The target fundraising amount remains unspecified.

Pressures on Business Models

The enterprise, established by entrepreneur Sky Xu, has built its empire without owning manufacturing facilities. Instead, it coordinates with approximately 5,800 contracted production partners, the vast majority situated in China.

Shein’s distinctive operating model—shipping individual parcels directly to consumers worldwide via air freight—faces particular challenges under new trade regulations. The company previously abandoned efforts to list in the United States, following congressional concerns regarding labour conditions within its Chinese supply network.

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Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

Freelance Digital Marketing Specialist at Ecommerce Bridge with nearly a decade of experience in digital marketing, where I’ve specialised in managing international teams and building strategic partnerships. As former International Team Lead at Groupon, I managed teams across various European countries, handled KPI achievement, and worked daily with agencies in English. These days, I focus on content strategy, link building, and coordinating with international agencies in e-commerce expansion. What truly fulfils me is working with people and seeing everyone happy and satisfied with the results. I’m passionate about researching and writing about the latest trends in e-commerce and digital marketing, bringing fresh insights and industry news to our readers. I hold a Master’s degree in Mass Media Studies and completed international courses in London and Bristol.

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