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Personalised Shopping Wishlists Pinterest now enables users to create and manage personalised wishlists. Thanks to the new Quick Save feature, saved Pins from inspirational gift guides are grouped directly into a shopping list. Users can easily revisit and directly purchase products. E-commerce brands have a chance to increase the likelihood of users returning to Pinterest to complete their purchases. This shortens the journey from product discovery to purchase.
“Holiday Finds” Tab for Personalised Recommendations
Pinterest has introduced an experimental “Holiday Finds” tab that offers personalised gift suggestions” based on users’ previous interactions. This new recommendation system provides gift ideas tailored to users’ shopping behaviour. For e-commerce brands, this feature means better product visibility in customised user feeds, which could increase sales and bring targeted traffic during the holiday season.
Celebrity Endorsements
Pinterest has created over 1,000 gift guides across 27 categories, featuring nearly 40,000 products from popular brands. The guides were created in collaboration with celebrities, creators, and well-known brands, including publishers like Vogue, Refinery29, and GQ, who contributed their exclusive holiday tips.
Pinterest emphasises curated content and celebrity recommendations, aiming to strengthen its position as a trusted source for trends and shopping tips.
Impact on E-commerce
These Pinterest innovations bring several advantages to e-commerce professionals. The new features support product discovery through a combination of personalised feeds, wishlists, and guides, increasing the chances of users finding and purchasing interesting items.
Pinterest also simplifies the customer journey by enabling direct purchase of saved products and easy access to favourite items, shortening the path from initial product discovery to purchase.
Additionally, the platform intensively collaborates with celebrities and brands to create gift guides, continuing to build on the credibility and popularity of influencer marketing.
Pinterest thus strives to be not just a content platform, but a comprehensive destination for holiday shopping.
For brands and e-commerce professionals, these features represent a current opportunity to increase visibility and capitalise on the shopping fever on a platform known for high user engagement and intent.
