GPeC SUMMIT 2025: Celebrating 20 Years of E-Commerce in Bucharest

Rich Program and Global Personalities

The program begins on Monday, May 26th at BT Stup in Bucharest with two premium masterclasses. Andy Crestodina, ranked among the top three global influencers in content marketing according to SEMrush, will lead a masterclass on content marketing and lead generation. Simultaneously, Els Aerts, user testing and usability evangelist, will present proper UX research methodologies.

The second day, May 27th, moves to the National Theatre of Bucharest, hosting the main GPeC Conference with a full day dedicated to the latest trends in e-commerce and online marketing. Running alongside the conference, the GPeC Expo will provide a platform for e-commerce service providers to showcase their solutions to online stores.

Participants can take advantage of the GPeC Networking Lounge and use the SwapCard app to arrange meetings with other attendees. The evening will culminate in an exclusive GPeC Networking Soirée, bringing together more than 200 C-level executives from leading companies in the industry.

Extraordinary Lineup of Speakers

The 20th anniversary of GPeC brings an impressive roster of speakers. In addition to Els Aerts and Andy Crestodina, confirmed guests include:

• Scott Brinker (Vice President of Platform Ecosystem, Hubspot)
• Karl Gilis (UX & CRO Expert)
• Michael King (SEO, Content Strategy & A.I. Expert)
• Mark Schaefer (world’s leading marketing futurist and bestselling author), and many others…

The local e-commerce scene will be represented by prominent figures such as:

• Irina Pencea (General Manager of eMAG for Romania, Bulgaria, and Hungary)
• Andrei Radu (Founder and CEO of GPeC)
• Dragoș Stanca (Entrepreneur, Investor & President of BRAT)

Two Decades of E-Commerce Innovation

Since its founding in 2006, GPeC has evolved into a comprehensive platform providing not only conferences but also education and tools for the entire e-commerce ecosystem.

Beyond the May summit, the organizers also prepare an autumn event, conduct the most complex e-commerce benchmark for online stores, organize an e-commerce and online marketing summer school, present the annual Romanian E-Commerce Awards, and provide critical market data through yearly reports on the state of the e-commerce market.

Practical Information

• Monday, May 26th, 2025 – BT Stup, Bucharest: Masterclasses on content marketing and UX research
• Tuesday, May 27th, 2025 – National Theatre of Bucharest & Aria TNB: GPeC Conference, GPeC Expo, and GPeC Networking Soirée
• Throughout the event, dedicated coffee and networking breaks will enable participants to connect with fellow attendees and exhibitors

For more information about the event and registration options, visit the official GPeC SUMMIT website.