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What Does This Mean for Advertisers?
If you have been using Google Ads Creative Studio to customise ads on YouTube or Display ads, you will need to switch to alternative tools or work with third parties. Google recommends starting this change immediately to ensure continuity and efficiency of your creative campaigns.
Important Dates
- 28 October 2024: End of ability to create new accounts.
- 17 January 2025: Creation of new projects or duplication of existing ones will not be possible.
- End of March 2025: Service will be completely discontinued.
Until the end of March 2025, advertisers can still edit and export existing projects, add new creative elements and manage user access.
For YouTube ads, Google recommends working with external creative partners. Regarding display ads, the service remains available for both dynamic and static workflows, but considering external creative solutions is also recommended.
What Did Google Ads Creative Studio Offer?
Google Ads Creative Studio was a robust solution for creating personalised ads at scale. It enabled automatic generation of different ad versions based on demographics, locations, languages, or context. Through asset and project sharing, it provided easy collaboration between teams. It could also integrate Google Ads, Campaign Manager 360, and Display & Video 360 tools for efficient ad distribution.
The tool was ideal for companies needing flexibility and scalability in creative production, but Google now recommends advertisers look for alternatives.
How to Prepare for the Change?
- Start exporting all existing creatives and projects to ensure access to your materials after service termination.
- Identify alternative platforms or partners who can take over your creative workflows.
- Contact your Google Account Manager for transition support and suitable solution recommendations.
The service discontinuation requires advertisers to adapt and optimise their creative processes through external tools or agency collaborations. While this change may present a challenge, it also opens up opportunities for new solutions that will support the efficiency and scalability of your campaigns in the future. Don’t wait until the last minute and start the transition today!
