1 min. reading

Emotional Storytelling: 96% Viewers Demand It

A recent study of 12,000 video viewers reveals a significant shift in audience preferences, emphasizing the importance of emotional storytelling in video content. While technical quality remains crucial, with 92% of viewers valuing clear visuals and good audio, emotional aspects now take center stage.

This article was translated for you by artificial intelligence
Emotional Storytelling: 96% Viewers Demand It
Source: Depositphotos

This recent study from YouTube’s Why We Watch 2.0 report, found that 96% of respondents consider emotive markers essential for high-quality content. Viewers crave videos that capture attention, tell compelling stories, and offer unique perspectives. Surprisingly, less than 1% of viewers focus solely on technical aspects.

Source: EMEA - Why we watch

Source: EMEA – Why we watch

Age-based differences emerged in emotional preferences. While all age groups prioritize attention-grabbing or emotional storytelling content, viewers over 35 value trustworthiness, whereas younger audiences seek creativity and personal relevance.

Trustworthiness has become a critical factor, with 82% of respondents expecting high-quality content to be reliable. YouTube ranked highly for trustworthiness, especially among younger viewers, outperforming traditional broadcast media.

EMEA - Why we watch

Source: EMEA – Why we watch

This shift reflects a broader trend in media consumption, where audiences demand:

  • authenticity
  • deeper connections

From celebrity makeup tutorials to true crime documentaries, content creators are adapting to meet these new expectations, blending technical proficiency with emotional resonance to captivate viewers in the digital age.

Share article
Similar articles
Understanding Paid Social Media Advertising
13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár Dávid Krumpár
Head of Performance, Lighthouse Media Solutions
Read article
Understanding Paid Social Media Advertising
13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár Dávid Krumpár
Head of Performance, Lighthouse Media Solutions
Read article
Q5: The Untapped Marketing Potential of the Post-Holiday Season
2 min. reading

Q5: The Untapped Marketing Potential of the Post-Holiday Season

The period between December 26th and mid-January, known in marketing circles as Q5, represents an often overlooked goldmine of opportunity for brands. While many businesses wind down their marketing efforts after the holiday rush, this “hidden quarter” offers unique advantages for those who understand its potential.

Read article
Bridge Now

Latest news right NOW

10+ unread

10+