Black Friday 2024’s Top E-commerce Trends: Part 1

1. Sustainability Plans: The Value of Mindful Consumption

Customers of today are growingly worried about environmental impact. During Black Friday 2024, we’ll see brands that focus on sustainability standing out. For example, the Patagonia brand embarked on a fight against aggressive discounts 8 years ago. Instead, it focused on reuse and initiatives and education in the area of sustainability, successfully differentiating itself and connecting with a conscious audience.

2. Special offers and flash promotions

Thanks to FOMO (Fear Of Missing Out), flash deals and exclusive promotions during Black Friday’s last hours greatly boost conversions. Make sure you schedule time-limited offers in 2024 that inspire quick buying. Target customers who have past visited your store and present them attractive offers right before they would miss the chance.

3. Improved Omnichannel

Omnichannel is still vital, and flawless shopping experiences between online and physical stores will be more necessary during Black Friday 2024 than ever. Customers desire choices like “click & collect”; they want to be able to purchase online and gather in-store, enjoy special specials both online and at real locations. A properly implemented omnichannel approach raises conversion opportunities and enhances customer experience.

Source: Depositphotos

4. Retargeting and advanced personalisation

Consumers now have far different expectations about customization. Advanced remarketing and audience segmentation will become more used during Black Friday 2024 in order to increase conversions. Sales can be greatly influenced by customising promotions, offers, and product suggestions using user behaviour data. Personalisation also heavily relies on email marketing technologies, which raise open rates and clicks when offers are catered to certain preferences.

5. Black Week’s and early promotions’ rise

Black Friday’s spread into what is now known as “Black Week” or even “Black Month” clearly points toward 2024. More and more stores starting their campaigns before the official day in order to draw customers as early as feasible. This strategy lets stores lower demand peaks and provide a more pleasant shopping environment for their clients.

These trends are just the tip of the iceberg. If you want to take your e-commerce to the next level and ensure a successful Black Friday, stay tuned 👇.