Over twenty years experience in global corporate loyalty and reward programs, performance marketing, business development and digital engagement solutions. My expertise spans multiple channels including fintech, martech, SaaS, PaaS, e-gifting, and digital couponing. Throughout my career, I have worked across multiple international markets, including the UK, Ireland, Spain, Italy, Germany, the Netherlands, and South Africa. I have worked for on loyalty programs for Vodafone, Telefonica, Santander, Utility Warehouse, British Gas, vouchercloud, Airtime, Capillary Tech, Snipp Interactive, and many other market-leading platforms. With a deep understanding of consumer behaviour, digital transformation, and emerging loyalty trends, I continue to help businesses across industry verticals enhance their customer engagement strategies and maximize ROI.