Rob Downes

Rob Downes

Commercial Director UK/IE/ES, Snipp

rdconsultancy.uk

rob@rdconsultancy.uk

Information

Over twenty years experience in global corporate loyalty and reward programs, performance marketing, business development and digital engagement solutions. My expertise spans multiple channels including fintech, martech, SaaS, PaaS, e-gifting, and digital couponing. Throughout my career, I have worked across multiple international markets, including the UK, Ireland, Spain, Italy, Germany, the Netherlands, and South Africa. I have worked for on loyalty programs for Vodafone, Telefonica, Santander, Utility Warehouse, British Gas, vouchercloud, Airtime, Capillary Tech, Snipp Interactive, and many other market-leading platforms. With a deep understanding of consumer behaviour, digital transformation, and emerging loyalty trends, I continue to help businesses across industry verticals enhance their customer engagement strategies and maximize ROI.

Knowledge in the field

Content marketing
Affiliate marketing
Digital & Online marketing
Mobile marketing
Payment gateways
Brand and brand building
Lead Generation
Business
Price comparison sites
Marketing strategy

Latest articles

How Card-Linked Offers Transform Loyalty
11 min. reading

How Card-Linked Offers Transform Loyalty

For many years, redeeming a coupon in-store to earn a rebate or reward was a clunky customer journey. Coupons may have been around as long as the shops themselves, but the advent of mobile brought with it mobile coupons and the possibility of running ‘multi-channel’ loyalty campaigns, wherein a merchant could run a discount code […]

Rob Downes Rob Downes
Commercial Director UK/IE/ES, Snipp