Digital strategy business consultant specializing in eCommerce, FinTech, Payments, Gaming, and TELCO.
The customer personas that once drove successful marketing campaigns are rapidly becoming obsolete. As third-party cookies disappear and consumer behaviour fragments across dozens of touchpoints, businesses clinging to outdated persona-building methods are missing the mark—sometimes by miles. Dimitar Dimitrov from Wincompany breaks down why traditional personas fall short in 2025 and reveals the modern, data-driven […]
Imagine walking into your favorite local shop and the owner greets you by name, already knowing what you might like. They recall your last purchase and point you to a new item that perfectly complements it. This kind of personal touch makes you feel valued and keeps you coming back. In the world of online […]
Continuing our exploration of payment processing from last week, we now dive deeper into the challenges merchants face when scaling payment operations globally. From technical integrations and compliance hurdles to fraud management and regional preferences, the payment landscape requires strategic navigation. This article explores the hidden complexities of payment challenges, how banks and fintechs are […]
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