Big data is now crucial for companies seeking an edge. It’s also vital for brands and stores. This massive chunk of information comes from various sources. These include research, online transactions, and social media. Big data can take different forms. It might be structured, semi-structured, or unstructured. It’s known for its 3 Vs: high velocity, […]
Early Christmas shopping trends are shaping the retail landscape as e-commerce retailers gradually stock up for the season. Customers are already on the hunt for good deals and advantageous purchases. A new Gartner report offers fresh insights into this early shopping phenomenon, highlighting important trends that the e-commerce sector should heed. These early Christmas shopping […]
The Polish e-commerce sector is demonstrating impressive resilience and growth, even amid economic challenges. This expansion is driven by evolving consumer preferences, the surge in mobile shopping, and heightened market competition. In this article, you’ll explore how these factors are shaping the industry, with projections for future growth, emerging trends like mobile commerce and e-grocery, […]
The German government is taking decisive action with a new German ecommerce action plan to level the digital marketplace playing field. Spearheaded by Vice Chancellor Robert Habeck, this initiative aims to ensure fair competition between European online retailers and Asian giants like Shein and Temu. The German ecommerce action plan responds to these platforms’ growing […]
Despite the growing enthusiasm and significant investments in social media shopping (Social Commerce) across Western markets, this innovative blend of social networking and e-commerce hasn’t yet achieved the resounding success that industry experts and platform developers initially anticipated. The concept of purchasing products directly through social media platforms has been met with a mix of […]
CleverTap, a leading customer engagement and retention platform, has shed light on the critical role of cross-channel marketing for e-commerce. Their insights reveal how online retailers can effectively leverage multiple communication channels to enhance customer engagement, boost sales, and improve retention rates. By seamlessly integrating strategies across email, SMS, push notifications, and social media platforms, […]
Black Friday and Christmas are just around the corner. With the approaching shopping season, Google is rolling out several important updates designed to help maximise success. Google’s new seller tools on Google Merchant Center and Google Ads are crafted to provide sellers with up-to-date information, improve automation, and optimise marketing strategies.
As we approach the 2024 holiday season, a recent study by Acceleration Partners reveals that retailers and marketers should be aware of several significant shifts in the shopping landscape. Understanding these changes and implementing targeted holiday shopping trends and strategies for 2024 will be crucial for businesses looking to maximize their performance during this critical […]
In September 2024, will introduce significant updates to its policies for advertising and video content. The change will affect both advertisers and publishers on YouTube. Take a look at a comprehensive overview of the new features and their impact on e-commerce.
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