Retail sustainability has become a critical concern for the FMCG sector as Gen Z emerges as a key consumer group. The entry of Gen Z into the workforce, with their strong environmental convictions, is putting pressure on retailers and FMCG companies to better grasp the implications of climate change on consumers, shoppers, and product categories. […]
In recent years, Direct-to-Consumer (DTC) brands have gained significant traction in Europe. This business model, which involves brands selling directly to customers through their online channels, effectively bypasses traditional retail intermediaries like department stores or marketplaces. Consequently, DTC brands have fundamentally reshaped the retail landscape by focusing on personalized experiences, targeting niche markets, and building […]
A study by Zendesk shows that the customer experience is about to change in a big way. Executives think that customer experience will be completely changed by automation and AI in the next three years. In fact, 80% of them think that standard CX will no longer exist.
The current market situation is not the rosiest thanks to the use of AI for copywriters. Every company will think twice about whether it is worth investing in quality copy from an expert or whether AI-generated copy will suffice.
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