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Widespread Adoption of AI in Content Creation
Artificial intelligence tools have become an integral part of Instagram influencers’ work. Up to 83% of respondents reported using AI for various aspects of content creation. Notably, 76% of influencers rely on AI for generating images, videos, and captions, thereby streamlining their creative processes.
For companies collaborating with influencers, this shift is important. AI tools can improve the quality and speed of content creation whilst maintaining consistency with the desired brand message.
The frequency of AI use is high. Nearly 24% of influencers stated that they always use AI, and 39% often integrate it into their work. This suggests that AI is no longer just a novelty but a significant part of influencers’ workflows.
This is also a cautionary note for e-commerce. Brands will need to ensure that influencers maintain high-quality content and authentically engage their target audience.
The Future of AI-Generated Influencers
The idea of using digital clones, i.e., AI-generated replicas of influencers, is still rather controversial. Only 13% of respondents feel “very comfortable” with this concept, whilst 33% are concerned about losing control over how their digital clone would be used. Nearly half (42%) of influencers believe that AI-generated influencers will become more popular in the near future.
Concerns About Volume and Quality
The adoption of AI is clearly growing. However, 31% of influencers expressed concerns about the quality of AI-generated content. In fact, 64% worry that AI might contribute to content overload on social media.
Implications for E-commerce and Influencer Marketing
The findings from this survey signal a significant shift in how influencers work. Artificial intelligence tools have radically changed content creation. On one hand, this allows influencers to create quality content more quickly, but challenges arise concerning content quality and personal approach.
Moreover, with the growing importance of AI influencers, the line between human and AI-generated marketing could start to blur, offering new and exciting opportunities for e-commerce.
By staying informed about the development of AI use among influencers and addressing their concerns about quality and control, e-commerce professionals can fully harness the potential of AI to improve their marketing strategies whilst preserving the authenticity and creativity that are fundamental to consumer engagement.
