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Regulatory Framework Strengthens Digital Commerce
Poland is actively implementing key EU regulations, including the Digital Services Act and Platform to Business Regulation. These changes aim to enhance consumer protection and regulate e-commerce platforms, particularly those operating from outside the EU. The Chamber of Digital Economy strongly supports these measures, especially in improving enforcement of consumer protection and VAT collection.
Sustainable Shopping Gains Momentum
Consumer attitudes toward sustainable shopping have shown remarkable shifts:
- 60% of shoppers now willing to wait for consolidated shipments (up from 40%)
- 55% emphasize ecological packaging importance
- 34% ready to pay extra for eco-packaging (6% increase)
Returns and Environmental Awareness
The market shows interesting paradoxes in environmental consciousness:
- 36% recognize the environmental impact of returns
- Overall social responsibility rating increased to 4.19 in 2023 (up from 4.08)
- Consumers value detailed product descriptions and images to reduce return rates
Source: Depositphotos
Technology Adoption and Digital Transformation
Key technological trends include:
- Widespread AI adoption for automation, UX design, and customer service
- Focus on omni-channel strategies and personalization
- Big data and automation leading 2024 priorities
Payment Preferences and Consumer Behavior
Notable shifts in payment habits:
- BLIK and quick transfers dominate online payments
- 40% use mobile payments in physical stores
- Cash payments drop below 10%
- Parcel lockers emerge as preferred delivery method
Source: zbp.pl
Market Growth and Consumer Trends
The market shows robust growth indicators:
- 37% make 5+ online purchases monthly
- 87% regularly shop online (2% increase from 2023)
- 48% buy groceries online
- 42% participate in recommerce (second-hand purchases)
- 25% of recommerce shoppers allocate over 30% of their budget to second-hand items
Inflation Impact and Adaptation
One-third of consumers have increased online shopping due to inflation, viewing it as a tool for budget optimization. This trend has contributed to the overall growth in e-commerce frequency and adoption.
The Polish e-commerce sector continues to mature, balancing regulatory compliance, technological advancement, and sustainability initiatives while adapting to evolving consumer preferences and economic conditions.
